Benjamin Golden

Here's my blogging process for Shopify SEO results.

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Is publishing Shopify blog posts on your store worth it? Yes. But probably NOT for the reason most brands think. Your blog shouldn’t exist just because someone told you “content is good for SEO.” Every article should have a job. - Attract potential customers through Google. - Build topical authority around the products you sell. - Answer questions customers ask before purchasing. - Internally link authority toward your collections and products. -> And ultimately move someone closer to buying. Otherwise you’re just publishing content for the sake of publishing content. I put together a complete guide to blogging on Shopify covering the pros, cons, limitations and the SEO best practices I’d use in 2026. If you’re investing in Shopify content, make sure you’re actually building an organic acquisition channel, and not just a blog. :)