Benjamin Golden

Here's my guide to Shopify Linkbuilding.

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I made over $100M with Shopify SEO, but I never paid attention to DR or DA when linkbuilding. In fact, most Shopify brands are WASTING the majority of their linkbuilding budget. The biggest reason? They’re measuring backlinks using the wrong metrics. Everyone obsesses over domain rank and authority (DR and DA). I don’t. Why? After 9+ years of Shopify SEO, the #1 metric I care about when evaluating a backlink is PAGE TRAFFIC. Not domain traffic. Not DR. Not DA. The actual organic traffic going to the exact page your backlink is placed on. Because domain metrics can be manipulated. A page consistently ranking in Google and receiving real organic traffic is almost impossible to manipulate. And that’s just ONE of the principles behind the link-building system we’ve used across hundreds of Shopify stores. In this video, I break down: → What actually makes a backlink valuable → Do-follow vs. no-follow links → Why I care so much about page traffic → The link-building tactics I use in 2026 → The popular tactics I think are a complete waste of money → How we approach PR and journalist links → Brand partnerships & content swaps → Link insertions & niche edits → Unlinked brand mention reclamation → Expired domains → AI citations & listicle placements → Real Shopify SEO case studies using these strategies If you’re spending ANY meaningful amount of money on Shopify link building, watch this before buying another backlink. You might be surprised how much of your current budget is going toward links I’d never buy.