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She DM'd us: "Hair shedding? I can stand on the rooftop and yell, use this." I simply had to call her! Here's the thing. She didn't even come for the serum. She came for the shampoo. That's it. She makes her own homemade Ayurvedic shampoo at home but it was too much work to maintain. So she bought our kit just for the shampoo and left the serum sitting in the box for a full month. Didn't believe in it. Then one day she tried it. And the shedding started slowing down. She kept going. Four, five months in, her parting line filled in. Baby hairs came in. But then she stopped for a week. And the shedding came back. That was her proof. She went right back to it. She told me she used to sit at her desk at work, run her hand through her hair, watch it fall, and cry. She'd see Indian girls on Instagram running their hands through their hair saying "no hair, no hair" and think, what are they talking about? She said even if her hair never grew back but just stopped falling, she'd be 100% happy. That's how low the bar had become. Now she's in our Instagram comments defending us to skeptics. Nobody asked her to. She just does it because she knows what it feels like to be on the other side and not believe. Conversations like this remind me that the miracle doesn't come from the product. It comes from the person who shows up and uses it every single day. — Riha, Co-founder 💛
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Called another happy customer the other day. She saw our ad on Instagram and her exact thought process was, "What have I got to lose? Except more hair. And that's already happening." I mean. If that's not the most honest reason anyone has ever bought our products, I don't know what is! She went all in. Bought the full kit. Three weeks in, the shedding dropped. And she genuinely thought she was imagining it. "Is this wishful thinking?" No, it wasn't! By week five or six, the scalp that used to show through when she wore her hair up started filling in. Not drastically. Not overnight. But enough that she could run her fingers through and feel hair where there wasn't any before. She started brushing her hair and running to show her husband and daughter. She was showing them the hairbrush like it was evidence in a court case - I love it! She told me her scalp used to hurt every time she took her hair down from a clip. That's gone now. And she said something so simple it stuck with me. "That in itself is a difference for me." Not a transformation. Not a miracle. Just a difference. And sometimes that's all someone needs. Towards the end I asked if she'd be comfortable sharing her experience and she said something I keep coming back to. "People like to complain. We don't have enough positivity. When something works, you have to talk about it." That's not marketing. That's trust. Thank you so much. For the honesty, the patience, and for showing your family the hairbrush! — Riha, Co-founder 💛
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