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The Trade Desk

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7/9/2026
Sports TV ad spending in the US to increase by more than $5 billion through 2030

Sports TV ad spending in the US to increase by more than $5 billion through 2030

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New data shows that sports TV ad spending across both linear and connected TV will grow by more than $5 billion over the next four years. But here’s the twist on live sports. CTV is projected to grow faster than linear: The former will increase from $3.5 billion to $7.2 billion, while the latter will grow from about $16 billion to $17.6 billion, according to EMarketer.

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