The Trade Desk

Ad Copy

There’s a lot of conversation about AI search engines disrupting the way people buy. But the data tells a more nuanced story. According to new research, 95% of consumers still turn to the open internet to verify information before making a decision. They’re fact-checking, comparing, and evaluating on their own terms. AI may be speeding up the research process — but decision-making is more deliberate than ever. So the real question is: How is your brand showing up in the places that actually drive those decisions?