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Sports TV ad spending in the US to increase by more than $5 billion through 2030

Sports TV ad spending in the US to increase by more than $5 billion through 2030

The Trade Desk

0 viewsJul 27
There’s a lot of conversation about AI search engines disrupting the way people buy. But the data tells a more nuanced story. 

According to new research, 95% of consumers still turn to the open internet to verify information before making a decision. They’re fact-checking, comparing, and evaluating on their own terms. 

AI may be speeding up the research process — but decision-making is more deliberate than ever. 

So the real question is: How is your brand showing up in the places that actually drive those decisions?

There’s a lot of conversation about AI search engines disrupting the way people buy. But the data tells a more nuanced story. According to new research, 95% of consumers still turn to the open internet to verify information before making a decision. They’re fact-checking, comparing, and evaluating on their own terms. AI may be speeding up the research process — but decision-making is more deliberate than ever. So the real question is: How is your brand showing up in the places that actually drive those decisions?

The Trade Desk

0 viewsJul 27
Our platform helps advertisers reach sports fans, no matter where they interact with their favorite teams online. With live sports, you can achieve your marketing goaaaaaaaals!

Our platform helps advertisers reach sports fans, no matter where they interact with their favorite teams online. With live sports, you can achieve your marketing goaaaaaaaals!

The Trade Desk

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Order up: Watch to learn how @McDonaldsCanada and its agency, OMD Canada, used our platform to increase foot traffic — resulting in a 2.68% lift in overall restaurant visits.

Order up: Watch to learn how @McDonaldsCanada and its agency, OMD Canada, used our platform to increase foot traffic — resulting in a 2.68% lift in overall restaurant visits.

The Trade Desk

0 viewsJul 27
Untitled Ad

Untitled Ad

The Trade Desk

0 viewsJul 27
Untitled Ad

Untitled Ad

The Trade Desk

0 viewsJul 27
Nearly half of U.S. podcast listeners never miss an episode of their favorite show, and new data we conducted alongside YouGov shows just how focused and intentional that engagement is.

Here’s what that level of podcast loyalty means for brands and why showing up in audio can help you make more meaningful connections with your audience.

Nearly half of U.S. podcast listeners never miss an episode of their favorite show, and new data we conducted alongside YouGov shows just how focused and intentional that engagement is. Here’s what that level of podcast loyalty means for brands and why showing up in audio can help you make more meaningful connections with your audience.

The Trade Desk

0 viewsJul 27
If this year’s @cannes_lions is any indication, it’s becoming clear to marketers that young consumers are increasingly making their cultural interests, or "fandoms," a major part of their identity, while their preference for authenticity and skepticism of AI intensifies.

Fandoms tend to coalesce around storytelling that endures the test of time. Whether it’s the sprawling, interconnected Marvel Cinematic Universe or the resurgence of the New York Knicks after a decades-long drought, nearly any brand can learn a thing or two from the way enduring narratives shape identity. But that’s also more difficult at a time when attention is so fragmented.

If this year’s @cannes_lions is any indication, it’s becoming clear to marketers that young consumers are increasingly making their cultural interests, or "fandoms," a major part of their identity, while their preference for authenticity and skepticism of AI intensifies. Fandoms tend to coalesce around storytelling that endures the test of time. Whether it’s the sprawling, interconnected Marvel Cinematic Universe or the resurgence of the New York Knicks after a decades-long drought, nearly any brand can learn a thing or two from the way enduring narratives shape identity. But that’s also more difficult at a time when attention is so fragmented.

The Trade Desk

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Focus Music That Actually Works

Focus Music That Actually Works

Brain.fm

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Leverage AI Like NEVER Before

Leverage AI Like NEVER Before

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Join 45,000+ happy users - Get AG1!

Join 45,000+ happy users - Get AG1!

AG1 by Athletic Greens

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[115+ Quick-Wins] Shopify SEO Checklist

[115+ Quick-Wins] Shopify SEO Checklist

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