The Digital Product Machine

The whole machine. $27.

Ad Copy

I launched a $29 course about porch decorating on Christmas morning. Christmas Day: zero sales. The 26th: one sale. The 27th: one sale. The 28th: nine sales. $631 collected on $136.27 of ad spend. That was day four. January did $90,018. Five months in, the Stripe dashboard read $216,000 gross. $202,000 after refunds. I kept my corporate day job the whole time. Then it fell apart. $90,000 in January, $8,300 in May. Down 91%. Most people would hide that chart. It's on my sales page, next to the good one, because the mistake that caused it is the most expensive lesson in the course. Here's what I actually believe: the business was never the porches. The business was the machine underneath it. The niche checklist. The product built with Claude Code in days, not months. The funnel that takes the money. When I pointed the same machine at a different niche, the second business took one day to build. So I wrote the whole thing down. All of it. The checklist I use to pick a niche, the exact Claude Code prompts, the funnel, the first ads, and the month it broke. It's $27 until the first fifty testimonials land, then it goes to $199. No countdown timer, that's just the price plan. Watch the video. I'm logged into the real Stripe account, clicking around, refreshing the page, showing the refunds. Screenshots take four minutes to fake. A live dashboard doesn't. $27. Everything included. Live office hours twice a week. Seven day refund, no questions.