
I generated over $29.6m in organic revenue for Shopify brands in the last 2 years, the secret SEO sauce that all of those projects had in common? (hint: it’s not content nor links) SEOs typically look at the following when evaluating the potential results of an SEO project… They look at the competitors ranking for the main target keywords, their technical SEO, their content, and of course, links. I’d argue that if you only look at those to evaluate the potential results, you’re ignoring the single most important part of the project. The niche positioning of your business, compared to your competitors. If you have a better understanding of your customers… If you know their pains, problems, and ideal outcomes inside and out… And if you’re able to solve their problem better than any other competitor on the market… Well, in that case, you simply don’t have competition, because you have momentum and your business flywheel working for you. And with that, not only does SEO get switched to easy mode, but so do all of your other traffic channels. By being the best choice on the market, you develop momentum and your customers continuously signal to all the algorithms that you’re the best choice in the market. Leaving Google no other choice but to position you at the very top. Key takeaway? Don’t invest a cent into SEO til you are 100% sure you’re the #1 best option on the market.