Hernan Vazquez

The Upsells Playbook

Ad Copy

At three million a month in ad spend, we found something in the data we were not looking for. We could not call every buyer. Fifteen to twenty thousand leads a day, thousands of buyers every few days. So we had to decide who the sales team phoned first. People who took the first upsell were 3 to 5 times more likely to buy the backend. People who took both upsells were 5 to 10 times more likely. Nobody built the upsell page to do that. It happened by accident. Your upsells are not a tip jar. They are a scouting report on who wants to work with you next. I wrote down the seven plays that make it happen on purpose. Free playbook, under an hour to read.