Hernan Vazquez

Updated Retargeting Playbook - Just $7

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Last year, a client came to us after burning through $42,000 in ad spend with barely any results to show for it. I asked him to show me his ad account. What I saw made my eye twitch a little. He was running 27 different ad sets. TWENTY SEVEN. Each one targeting a slightly different audience combination. Each with different placements. Each with different budget allocations based on what he "thought" would work. Pure chaos. His retargeting? Even worse. He was showing the same ads to people who just discovered him AND people who had been on his sales page three times this week. Cold prospects and hot leads all lumped together. No wonder his CPAs were through the roof. So I showed him a simple 3-tier campaign structure we use for retargeting. Nothing fancy. Just a clear system that separates cold, warm, and hot traffic — and treats each group the way they should be treated. Within two weeks, he was profitable. Within a month, he had recouped his previous losses. All because he stopped fighting Facebook's algorithm and started working with it. I put together this exact retargeting structure in a simple playbook. Takes about 10 minutes to understand and deploy. It's called The Ultimate Retargeting Playbook. Grab it for $7 👇