James Kilgour, MD

Wash day shedding? Do this 🧖‍♀️

Ad Copy

We just published something the hair care industry is going to hate. Because for the first time, someone built a shampoo for women over 40 around actives with real clinical proof behind them — not a “volumizing” label and a foaming agent. See, a few years back, my mom’s hair started thinning through menopause. I’m a Stanford-trained dermatologist, and when I looked at what she was washing with, every bottle was made for a scalp she hadn’t had in fifteen years — sulfates stripping it raw, silicone weighing down what was left. So I went through the research and pulled the actives with the hardest proof behind them. One reduced shedding by 61% over 12 weeks in clinical testing. One is a hyaluronic acid proven to get inside the strand — holding 189 times more moisture — for up to 48% more volume that comes from within, not silicone sitting on top. One rebuilds the strand from the inside out, testing 64% stronger — so hair stays in your length instead of the drain. One is a silk protein that replaces the coating your hair loses after 40 and undoes 72% of the heat damage already there — with none of the buildup silicone leaves behind. Then I put them in two bottles that do it all in the same shower, same routine, same time you already spend. No other shampoo built for women over 40 uses actives like these. Most brands won’t. Because sulfates are cheaper — and they foam. Now over 1,400 physicians recommend it to their own patients — and tens of thousands of women have made the switch. Our first batch sold out in two weeks. We just got a restock, and it’s going fast. Your shampoo was made for the hair you had at 30. This was made for the hair you have now. Check it out here while we still have stock: https://kilgourmd.com/pages/li-5-reasons-sc - Dr. James Kilgour