Ezra Firestone

Get the free 2026 BFCM Toolkit and start planning now

Ad Copy

BFCM gets loud. Every brand is launching an offer. CPMs are moving. Inboxes are overflowing. Everyone has new creative, bigger budgets, and some version of “our biggest sale of the year.” And your customers are seeing all of it. That’s why I wouldn’t head into BFCM with a discount, a handful of new ads, and a plan to figure out the rest as you go. A strong BFCM strategy starts well before the sale. You want to think through your offer, promotional calendar, creative, media buying, email, and what happens after Black Friday weekend ends. We put that entire process into the new 2026 Smart Marketer BFCM Toolkit. It’s built from the strategies and resources we’re using to prepare for the biggest sales period of the year. And the whole thing is completely free. Grab it here 👇 https://smartmarketer.com/toolkit/ -