
The Episode 3 replay is up, and today was the session where "yeah, but who would actually buy it" stopped being a question. I showed you the places where the buyers for practically any product are already gathered, in groups of ten thousand and sometimes a hundred thousand. And what it costs to get in front of them is nothing at all. No ads, no cold outreach, and no building an audience for two years first. So the part you were dreading, finding customers, was never really the problem. You were taught to go and manufacture attention from scratch, which is about the slowest way to do this that exists. Look, nobody wakes up and Googles "buy golf ebook." Think about the last thing you bought online, and whether you hunted it down or it showed up in front of you somewhere you were already spending time. That second thing is distribution, and that's the whole trick. I also covered delivery today, which is the reason this never turns into a second job, because ten sales and ten thousand sales are the same amount of work. Tomorrow at 1 PM EST, Russell Brunson takes over the entire session. And scale means very little if you don't know where your buyers are, so skipping tonight means turning up tomorrow to learn how to grow something you still can't sell. Click the button and watch this one now, because tomorrow is the biggest session of the week and you want it landing properly.