ILIA Beauty

29.1kviews| ~$435.8 spent

7/17/2026

Soft Focus Finishing Powder

Soft Focus Finishing Powder

Ad Copy

Your skin—through a soft-focus filter. Blur, smooth + soften shine with our NEW powder that’s safe for sensitive skin.

Call to action

More from ILIA Beauty

I’ve seen so many videos of people applying 1-2 light coats of this mascara and the results turning out beautifully but if you know me you know I love a dramatic lash. It’s been a few months since I gave up falsies, specifically lash clusters just so that I could give my eyes a break from the glue that I use. A few coats of this mascara gives me that 8mm uniform lash map that i know and love!!!!

@iliabeauty #iliabeauty #iliapartner @sephora

I’ve seen so many videos of people applying 1-2 light coats of this mascara and the results turning out beautifully but if you know me you know I love a dramatic lash. It’s been a few months since I gave up falsies, specifically lash clusters just so that I could give my eyes a break from the glue that I use. A few coats of this mascara gives me that 8mm uniform lash map that i know and love!!!! @iliabeauty #iliabeauty #iliapartner @sephora

ILIA Beauty

216 views•Sep 10

A mascara my sensitive lashes love @iliabeauty 🤍 #iliabeauty #iliapartner @sephora

#ad

A mascara my sensitive lashes love @iliabeauty 🤍 #iliabeauty #iliapartner @sephora #ad

ILIA Beauty

4.7k views•Sep 10

The precision of a liner, the payoff of a lipstick. That’s the sweet spot. 🤎
@iliabeauty #iliabeauty #iliapartner @sephora

The precision of a liner, the payoff of a lipstick. That’s the sweet spot. 🤎 @iliabeauty #iliabeauty #iliapartner @sephora

ILIA Beauty

26.5k views•Sep 10

what a perfect editorial flush of color, super effortless too! love!! @iliabeauty #iliabeauty #iliapartner @sephora 🫶🏾

what a perfect editorial flush of color, super effortless too! love!! @iliabeauty #iliabeauty #iliapartner @sephora 🫶🏾

ILIA Beauty

86 views•Sep 10

Eye makeup made so easy with the @iliabeauty Eye Stylus Shadow Sticks.

#iliapartner #iliabeauty #beauty @sephora

Eye makeup made so easy with the @iliabeauty Eye Stylus Shadow Sticks. #iliapartner #iliabeauty #beauty @sephora

ILIA Beauty

3.5k views•Sep 10

Formula so light, it feels like my lashes are bare! I love clean makeup ✨ Get your Limitless Lash Mascara @iliabeauty or at any @sephora store! 🤍 #iliabeauty #iliapartner

Formula so light, it feels like my lashes are bare! I love clean makeup ✨ Get your Limitless Lash Mascara @iliabeauty or at any @sephora store! 🤍 #iliabeauty #iliapartner

ILIA Beauty

15.6k views•Sep 10

For the days when I want glow, but not all the shine.

I’ve been reaching for the NEW Soft Focus Finishing Powder to customize the finish of my makeup.

Shop at ILIA Beauty @iliabeauty AD

#iliabeauty #iliapartner #everydaymakeup #naturalmakeuplook #minimalmakeup

For the days when I want glow, but not all the shine. I’ve been reaching for the NEW Soft Focus Finishing Powder to customize the finish of my makeup. Shop at ILIA Beauty @iliabeauty AD #iliabeauty #iliapartner #everydaymakeup #naturalmakeuplook #minimalmakeup

ILIA Beauty

2.3k views•Sep 10

The easiest way to do your eyeshadow using @iliabeauty ✨

Products used: Eye Stylus Shadow Stick in Jubilee & Divine #iliabeauty #iliapartner @sephora

The easiest way to do your eyeshadow using @iliabeauty ✨ Products used: Eye Stylus Shadow Stick in Jubilee & Divine #iliabeauty #iliapartner @sephora

ILIA Beauty

9.1k views•Sep 10

My lashes love the Limitless Lash Mascara from @iliabeauty and yours will too 🖤 #iliabeauty #iliapartner @sephora

My lashes love the Limitless Lash Mascara from @iliabeauty and yours will too 🖤 #iliabeauty #iliapartner @sephora

ILIA Beauty

33.2k views•Sep 10

Sun Serum Mineral Sunscreen SPF 50

Sun Serum Mineral Sunscreen SPF 50

ILIA Beauty

4.5k views•Sep 10

Super Serum Skin Tint SPF 30

Super Serum Skin Tint SPF 30

ILIA Beauty

8.4k views•Sep 10

Soft Focus Finishing Powder

Soft Focus Finishing Powder

ILIA Beauty

12k views•Sep 10