Primals

The plastic-free swap for everything you wear, all in one cart.

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Everything in this cart replaces something plastic. Not plastic packaging, plastic worn directly on the body, twelve hours a day. Because polyester, nylon, and spandex are plastic. Not plastic-adjacent, not synthetic-in-a-vague-way. They are petroleum-derived plastic fibers, spun into thread and woven into the underwear most people put on every single morning. Here's the mechanism: plastic fabric does not breathe the way natural fiber does, so it traps heat and moisture against skin all day, and warm damp skin absorbs more of whatever is touching it. Those same fibers shed microplastics constantly, with every movement and every wash. Add the blue light hitting your eyes for hours after sunset, which is well documented to suppress melatonin and push sleep later even when your body is exhausted, and most of your waking hours are covered by one exposure or the other. Which explains a lot of what usually gets blamed on stress. Waking up tired after a full night. Lying there wired at midnight. The heat and irritation after the gym or a long day at a desk. I cut caffeine, bought the tracker, tried the magnesium. I even switched to a "performance" fabric that turned out to be more polyester with nicer marketing. Nobody looks at the underwear drawer or the screen glow, because neither one feels like a health decision. So here it is in one cart. Real fibers against skin, and lenses that let your body wind down when the sun does. Hundreds of clinicians share PRIMALS with their patients. ✅ Merino Wool Boxer Brief, 100% New Zealand merino that breathes, regulates temperature, and resists odor naturally ✅ Organic Cotton Boxers, 100% GOTS certified organic cotton with zero synthetic fiber blended in ✅ Blue Light Blocking Glasses, blocking the light that keeps your brain in daytime mode after dark, with a case included ✅ Zero polyester, nylon, spandex, or plastic fiber anywhere in the lineup ✅ No microplastic shedding from fabric worn against your body all day ✅ Biodegradable packaging on every order Most "natural" underwear is a cotton blend with polyester quietly stitched through it. Check the tag on what you own right now. These have nothing synthetic woven in at all. 🤝 Organic Cotton Boxers ship as a 3-pack, enough to actually replace what is in the drawer 🤝 FREE next day shipping on US orders $100+ 🤝 Full size range, available separately or together in one cart We ship from California, so US orders arrive fast. These are the most requested natural essentials PRIMALS has released, and sizes sell through fast once a run goes live. 100,000+ people have already made the switch to PRIMALS. You already got plastic out of your kitchen. This gets it off your skin. Click "Shop now" and go plastic-free from the drawer up!