Cosmetic Times

The foundation mistake aging women over 50 (from a makeup artist of 20 years)

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I'm a makeup artist. I've done bridal, broadcast, and the unforgiving close-ups of HD television, and I'll tell you something most of my colleagues won't say out loud: 9 out of 10 foundations I'm handed at the counter make women over 50 look older. I can spot it across a room — the line of demarcation at the jaw, the chalky cling under the eye, the orange shift by hour three. Then a fellow artist who works the Seoul fashion circuit slipped me a bottle and told me to use it on my next mature client and report back. I did. She walked out of my chair looking ten years younger — the kind of younger her husband actually noticed. Here are the 7 things I, as a makeup artist, now look for in a foundation for skin over 50 — and why this Korean one is the only one in my kit that checks every box.