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Luma AI

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2/23/2026

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“WTF is this ad trying to tell me?” Sigh, they don’t get your artistic vision. Not with this. The Luma Dream Brief is a $1M global competition. No notes. No buts. Just the idea. Submit by March 22. LumaDreamBrief.com

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This is the most insane creative platform I’ve ever used. Comment “LUMA” for the PDF breaking down my full step-by-step workflow. And if you make any type of video content, this is gonna completely change your entire workflow. What you’re looking at is the all new Luma workspace powered by creative AI agents. And these agents make creative work so much easier. To make this video with the polar bear all we had to do was drop in one picture of me and describe a few of the scenes we wanted. And it built out an entire storyboard automatically. These aren’t just random sketches… These are super high quality reference photos, with me in them, that actually make sense based on our creative direction. Now this storyboarding process was so easy, it’s actually kind of addicting to play with, so you can see how many different scenes we ended up trying. From here, we just picked the shots we liked, and had it turn them into video clips that stitch together. Now the reason why this platform is so compelling is because we didn’t have to figure out how to write our own prompts. To use it, all you have to do is chat normally in plain English. Luma is powered by agents who actually understand your vision, which is kind of like having your own AI Creative Director at all times. And it can execute on whatever you need, with taste. Now to me, this changes everything about the AI creative process. Because if you’re using this, the game is now all about brainstorming and ideation, you don’t have to fumble around with complex prompts, workflows, or automations. It just handles all the complexity for you automatically. Now if you want a faster path to getting really good with these creative agents, I put together a full PDF breaking down exactly how we made the polar bear video. The models we used, our specs, the step-by-step, everything. Comment “Luma” and I’ll send it through. Follow @kallaway for more videos like this #tech #technology #ai #artificialintelligence #lumapartner #filmmaking #creative #video

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