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When we started Vaer in 2016, we had a simple goal: build the perfect everyday wristwatch. A watch that could be worn from the ocean to the office and everywhere in between. Since then, we’ve continued to grow and expand our lineup in an effort to re-define expectations of value and performance for an American watch company. Today we're excited to introduce you to some new fan favorite models - in person! Come by our Venice location for the full Vaer experience, book an appointment online and get a free Vaer hat when you roll by (no purchase required)
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Since its launch, the Vaer Standard Issue Collection has become our go-to recommendation for anyone seeking a rugged everyday watch without the luxury markup. Designed to bridge the gap between outdoor durability and timeless styling, the collection combines classic field watch inspiration with modern performance features typically reserved for watches 2–5x the price. From sapphire crystal and strong lume to a guaranteed waterproof warranty and interchangeable straps, every Standard Issue model is built to handle daily wear from office to ocean — all while maintaining a clean, understated on-wrist presence.
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