Meta / Opal™️ - the world’s favorite Screen Time app / CyyarypgbZS

Meta Ad By Opal™️ - the world’s favori...

Ad Details

Meta Ad by Opal™️ - the world’s favorite Screen Time app

Saved: Apr 5, 2024

Instagram Post

Likes

133004

Views

Ad Spend Estimate

$81,836.13

Body Copy:

94% of Opal customers save 2 hours a day thanks to the app. How about you? "As I work remotely, Opal helps me focus better. I finish my work 2 hours earlier in the day." - Ben On average people spend 5 hours a day on their phone. Opal helps cut that down by 43%. With a combination of app restrictions, real time feedback and rewards, you can begin to focus better and accomplish your dreams, just like Opal’s 200k members. Many of the world's top teams, startups, and Fortune 500 companies trust Opal's friendly assistant to help protect their time and focus. You can too. Schedule your days, block thousands of distracting apps and websites, analyze your screen time, set intentions, connect your calendar, and more. "Opal cuts off your apps’ internet access to help you stop doomscrolling – The Next Web ** ** I’ve been managing my social media time for months and couldn’t recommend it more - Strategy & Ops at Twitter ** ** Opal Helped Me Quit My Nightly TikTok Habit – Bustle **

Transcript

Video Transcript From The Ad

I have ADHD and I got this lockbox to help me focus. So I put my phone in here and I lock it away. But when I posted about it, everyone was like, no, use an app.

Like just use an app. But I was like, I'm too strong for the apps. But apparently the apps have gotten stronger.

And I started using this app and the copywriting on this app. I tried to open Instagram. Sorry, Instagram can't join your quest.

Grow with passion. Not. Yeah.

is blocked, but here's a haiku instead. Warm touch, tender hug. Screens cannot replicate love.

Life connections true. This is by far, this is what made me make this video. I actually really like not having a phone because it Christopher, Oppenheim.

AI Analysis

Breaking down pros and cons

#1 best thing: The copywriting of the app is clever and engaging.

Pros:

- The ad script is relatable for people with ADHD.

- The app is presented as a solution to a common problem.

- The copywriting is catchy and attention-grabbing.

Cons:

- Some people may prefer a physical lockbox over using an app.

- The use of "too strong for the apps" can be seen as dismissive of people who struggle with phone distractions.

- The haiku may not be appealing to everyone.

Potential script changes:

- Instead of saying "too strong for the apps," the script could emphasize the app's effectiveness in keeping users focused.

- The ad could mention the benefits of using an app over a physical lockbox, such as the convenience of being able to access your phone when needed.

- The haiku could be replaced with a more relatable and attention-grabbing message.