Meta Ad By Frank Kern

Here's one thing I've learned after selling stuff online for over 24 years. The one thing that will help you sell more stuff by far is the offer. It's not the copy, it's not the funnel, it's not even really the audience you're promoting to.

Obviously all those things are important, but nothing beats the offer itself. So here are some tips on making an offer that's easy for people to say yes to. Number one, solve a big problem or fulfill a big desire.

Most offers that fail just don't make a big enough promise. They're not compelling. The best way to be compelling is to offer what people really want right now.

Number two, focus on the benefits and not the features. For example, I've got a gnarly back injury and we're considering buying some infrared light therapy gear. A good offer has promo materials that basically explain how it stops pain.

A bad offer talks about diodes and other stuff that doesn't make sense to me. I just want my dang back to stop hurting. Number three, make it really hard to say no.

The two easiest ways to do this are with pricing or by adding bonuses. If you want a deep dive on the exact formula I use to make offers that sell, I've got an entire course that walks you through it, with frameworks and everything. And you can have it for just four bucks, and you can also get three other trainings as well, so you're actually getting four complete courses for just $4.

If you want them, just hit that button down below. Oh, by the way, The page where you can get it is a classic example of my offer formula in action. I've been running ads to it for a year, and my ad campaigns are literally targeting everyone on earth.

No interests, no keywords, nothing. Therefore, kind of proving the point that the offer is the key. Have a look at these four courses.

They'll help a lot.