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YouTube Ad Details

YouTube Ad by Grammarly, Inc.

Saved: Jul 5, 2023

Advertiser
Grammarly, Inc.
Views
22M
Ad Spend Estimate
$2,878,636.80
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Transcript

Video Transcript From The Ad

(upbeat music) - [Narrator] This is Jules,VP of a ketchup company about to use Grammarlyto handle a PR issue. -. [Jules] Ketchup's not relevant anymore?

But I just had some on my fries. That's not good for sales. Wow!

-. [Narrator] Oh, but Jules has an idea. .

. and Grammarly's tone suggestionscan help bring it to life. Even sparkly ketchup.

Because. A more confident tone can get your team on board and inspired. Mm hmm, just like that.

- Did you. See her email? - Already calling vendors.

- [Narrator] Ah, our vendor. Now the team just needsto pick an edible. Glitter.

- Moon Sprinkles. - [Narrator] Robert wants that one. - Caviar Confetti.

- [Narrator] Tiffany wants this one. . .

and. Neither can agree. - This is going nowhere.

- [Narrator] Grammarlycan frame your message to focus on the solution,to get. A quick resolution. Caviar Confetti it is.

Ok, time to find the right audience. Now you know not that one. .

- Yuck. - [Narrator] Yeah, that one. - Yum!

- [Narrator] Nice. Oh no, a project hiccup? - We need.

A squeezy bottle. - Good idea. - [Narrator] With a morediplomatic approach, your request will get a better response.

Ooh,. I like the sound of that. - Brilliant.

See, problem solved. With Grammarly, gettingthe tone just right makes all the. Difference inyour professional success.

(upbeat music) Download at Grammarly. com today.

Analysis

Let AI breakdown this ad for you and give you the pros and cons

Why Does This Ad by Grammarly, Inc. Work?
Score:
80/100
Emotion:
Confidence
Positives
Creative Use of Script: The ad uses a relatable and unexpected scenario to grab attention.
Demonstrating Product Benefits: The ad shows how Grammarly's tone suggestions can help in different situations.
Engaging Storytelling: The ad tells a story with conflict and resolution, keeping viewers interested.
Team Collaboration: The ad emphasizes the importance of team communication and consensus-building.
Impact on Professional Success: The ad highlights the role of tone in achieving professional success.
Negatives
Lack of Clarity on Grammarly's Features: The ad focuses more on the scenario and tone rather than explaining Grammarly's core features.
Limited Diversity in Characters: The ad could have included a more diverse range of characters to represent its user base.
Overuse of Humor: The ad relies heavily on humor, which may not resonate with all viewers.
Insufficient Call to Action: The call to action is generic and could be more specific to Grammarly's benefits.
Inconsistent Branding: The ad lacks consistent branding elements that would make it more memorable.
How Would An Expert Copywriter Improve This Ad?

• Clearly highlight core features of Grammarly alongside the scenario.

• Include a more diverse range of characters to better represent Grammarly's user base.

• Balance humor with other emotional elements to appeal to a wider audience.

• Create a more specific and compelling call to action that aligns with Grammarly's unique value proposition.

• Incorporate consistent branding elements throughout the ad to enhance brand recognition.

More Information
Ad Name:
Grammarly PR Issue
Call To Action:
Turn Ideas Into Action | Get Your Tone Just Right
Hook:
Ketchup's not relevant anymore? But I just had some on my fries. That's not good for sales. Wow!
Company Name
Grammarly, Inc.