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YouTube Ad Details

YouTube Ad by Dr. Squatch, Inc.

Saved: Jun 20, 2023

Advertiser
Dr. Squatch, Inc.
Views
121M
Ad Spend Estimate
$15,681,458.13
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Transcript

Video Transcript From The Ad

Listen up! The soap you shower with— you probably haven't even questioned what bar soap you lather up with. Let's face it, most guys don't.

They're still using whatever bar their mommy bought for her little man. Is that what you want to smell like? Mama's little man?

But now you can upgrade your shower game with Dr Squatch natural soap. I'm talking about natural, nourishing, cold-pressed, hand-cut soap for men— men who use their hands, men who build things, men who open the pickle jar on the first try, men who catch foul balls without spilling their beer. You won't just smell good either; your skin will be healthier and more nourished, dare I say soft.

Oh, men aren't supposed to have soft skin? Yeah, well, men weren't supposed to cry during movies, and then they made the movie Rudy. You want to smell like the forest?

Boom, pine tar, we've got you. You want to smell like the sea? Boom, nautical sage, we've got you.

You want to smell like you just got off a boat in the Caribbean? Boom, bay rum, we've got you. And with six more scents, we've got you covered, no matter what kind of man you are.

Now you're wondering, why have I been doing it wrong for so long? During the First World War, big soap started taking out all the natural ingredients to make production cheaper and faster. They replaced all the natural stuff with chemicals— chemicals like sodium lauryl sulfate, parabens, and dioxane.

But there's good news: we make our soaps with natural ingredients from the earth— ingredients like oils, plants, goat's milk, Greek yogurt, oatmeal, shea butter, and citrus. Now, turn your shower game up to 11 with the smooth lather of Gold Moss or the exfoliating woodsy bliss that is pine tar. Get ready to step out of the shower feeling alive.

Still not sure? Here are a couple of reviews from real customers. Joseph S.

says, "This is the perfect bar of soap. It's like it was handcrafted in the Northwest forest by beautiful tiny elves. " Oh, tiny elves isn't enough for you?

Well, here's another review from Michael A. : "It makes you feel like you just stepped out of a mountain stream and Squatch was there to hand you the towel. " Time for you to get the right tool for the job because you're worth it, my friend.

We ship it right to your door, and with a 100% satisfaction guarantee, if it's not the best bar of soap you've ever used, it's on us. Click the link for Dr Squatch natural soap—real soap for real men. Or don't and continue to be mommy's little helper.

That's a wrap! Alright, nice. Yeah, nice.

Did he click it yet? Did he click the link? He hasn't clicked the link.

I would have heard about the dry, sad balls, man. What's this guy doing? Click the link, man.

Step up your shower game.

Analysis

Let AI breakdown this ad for you and give you the pros and cons

Why Does This Ad by Dr Squatch Work?
Score:
75/100
Emotion:
Assertive
Positives
The script speaks directly to its target audience of men who want natural and nourishing soap.
The humor and sarcasm in the script is entertaining and relatable.
The script highlights the harmful chemicals in traditional soap and uses a compelling reason to switch to natural soap.
Negatives
The script relies heavily on gender stereotypes, which could turn off some customers.
The sarcastic tone might not resonate with all viewers and could come off as condescending.
There isn't a clear value proposition other than 'natural soap for men', which may not be enough for some customers.
How Would An Expert Copywriter Improve This Ad?

The script could benefit from toning down the gender stereotypes and sarcasm and focusing more on the benefits of Dr Squatch soap, such as its eco-friendliness, natural ingredients, and sustainability.

Adding in some customer testimonials or reviews could also help bolster the ad's credibility and provide social proof.

More Information
Ad Name:
Upgrade Your Shower Game
Call To Action:
Click the link for Dr Squatch natural soap - real soap for real men!
Hook:
Men, upgrade your shower game with natural and nourishing cold-pressed hand-cut soap from Dr Squatch.
Company Name
Dr Squatch