Meta Ad By Water2
Transcript
Video Transcript From The Ad
we go. All those people that were called stupid or crazy for saying that UK tap water wasn't safe. Well, in 2024, they've just been proven right.
And by the way, proven not by any tabloid paper, but none other than the Royal Society of Chemistry. So the Royal Society of Chemistry is calling out the UK government for things such as PFS and Forever chemicals, which are byproducts of man-made and artificial chemicals and hormones that have made their way into the water supply and now cause a serious health risk. And at the very end of a letter to the UK government, they say, we urgently need a new approach for the sake of public health.
I guess we have two options here. On one hand, we wait for the UK government to overnight change the UK water infrastructure and start delivering the good tap water we deserve, or we should all start using water filters which is exactly why I started this company four years ago. I dropped out of UCR, one of the best universities in the country, to work with my professors to build a next generation water filter to tackle things, which is lead, chlorine, and indeed PFAS, forever chemicals and hormones, such as raised in the article here.
The filter is an amazing product. It goes under your sink, you can install it yourself, and it's going to give you that safe filtered water from the convenience of your own tap anytime you want it. And also, it delivers the best tasting water about, as you can see in all our reviews.
Because of all the recent media around PFAS and Forever Chemicals, we're trying to grow as quickly as possible and are running a cell at the moment. You can get yours for pretty much half price now.
AI Analysis
Breaking down pros and cons
#1 Best Thing:
The ad immediately establishes a sense of urgency and credibility by citing the Royal Society of Chemistry and their warning about the safety of UK tap water.
Pros:
1. Strong hook: The ad effectively grabs the attention of viewers by presenting a shocking statement and then providing evidence to back it up.
2. Personal touch: The ad shares the founder's personal story and motivation behind creating the product, which can make it more relatable and trustworthy to the audience.
3. Clear solution: The ad offers a solution to the problem presented by suggesting the use of their water filter.
4. Timely and relevant: With the recent media coverage on PFAS and Forever Chemicals, the ad's content is timely and relevant, which can increase the chances of audience engagement.
Cons:
1. Lack of visual aids: The ad could benefit from some visual aids to make it more visually appealing and engaging.
2. Limited information about the product: While the ad mentions the benefits of the product, it lacks specific details about its features, pricing, and availability.
Potential Script Changes:
1. Include visuals: To make the ad more visually appealing, the script could include images or video footage of contaminated water and the filter in action.
2. Provide more details about the product: To entice potential customers, the ad could mention specific details about the product, such as its filtration technology, lifespan, and warranty.
3. Mention pricing and availability: Adding information about the product's pricing and availability can make it easier for interested viewers to take action.
4. Call to action: The ad could include a strong call to action, encouraging viewers to take advantage of the sale and purchase the filter.