
Meta Ad By One Peak Creative
Transcript
Video Transcript From The Ad
to share a format you can steal that's gotten over half a million views. every time we've used it. It works for any niche and the last student we gave it to got over two and a half million views on his very first video ever.
To explain our weird content strategy, you need to understand where it came from. A story involving Ryan Reynolds and a rotten watermelon. In March of 2020, Meg Khan and I were running a successful video agency.
But when the world shut down and we couldn't work with actors anymore. . .
Business got quiet. So, after binging Tiger King and stalking up on toilet paper, we made a plan to shoot, edit, and release a fake ad every single day. We called it ad salation.
It honestly started off super cringe, but after the first week, We were on a roll. Two weeks and 10 videos in, a Marvel VFX company, not even sh-hitting you, offered to help us out. So we went big, making a heist theme ad for Ryan Reynolds' Gen Brand.
And when Ryan saw the video, he said this. It got picked up by the news nationwide and boom, we were famous for like 15 minutes. Over the next year, we spent thousands of hours creating content and we realized that our best performing videos had a few weird things in common.
So we conducted an experiment by combining all of those quirks into a new channel. That test was called honest ads and it got 10 million views with 10 videos on a new channel. The test proved that we were right about the playbook, but it didn't prove that anyone could do it because we were still using expensive cameras.
So we thought, what if we try to test with just our iPhone but still followed the newly created playbook? The video we used as a test was me challenging my wife to eat an entire watermelon in one sitting. She didn't finish it.
She didn't even get to start because the watermone was completely rotten. I even fasted for like since lunch. It's dinner time.
Here's the kicker. The video still included everything in our playbook, so we posted it anyways, and it soared past 8 million views. For reference, that's 50 times more than the video that Ryan Reynolds shared.
How is that possible? At the heart of our playbook was a dead simple equation that became our North Star. Higher watch time equals higher views.
every time. And we had discovered simple and unbelievably effective tactics to make people watch for longer, ethically. That's how students like Jerry have been able to get over 2 million views and 30,000 followers with one single post that he created in an evening.
We are so confident in these tools that if you don't get $1,000 in brand offers and over a million views in your first month putting this course into practice, We'll give you your money back. This course will teach you everything you need to go from zero experience and zero followers to getting millions of views and actually getting paid. You can complete the course in just a weekend, but if you want to take a little longer, don't worry.
You have lifetime access to this entire program and all of the content that we add to it in the future. If this sounds like what you've been looking for, hit enroll now to get started. Hope to see you in there.
Now it's time to share the format that's gotten over half a million views for every single video we've used it on. All we ask is that you use it for good and not evil. Click learn more, scroll to the bottom of the page, and click on this image to download it now.
You're gonna crap your pants when you see what's in there.
AI Analysis
Breaking down pros and cons
Expert Analysis:
#1 Best Thing About This:
This video ad script has a clear and concise format that has been proven to get over half a million views for every video it has been used on. It also includes a compelling story, popular references (Ryan Reynolds and Tiger King), and a strong call to action.
Pros:
- The video ad has a clear and compelling premise: a behind-the-scenes look at a successful content strategy.
- The ad uses popular references (Ryan Reynolds, Tiger King) to capture viewers' attention and connect with a wider audience.
- The story of the ad is engaging and relatable, making it more likely to keep viewers watching.
Cons:
- The ad relies on insider knowledge and references that not all viewers may understand.
- It may be challenging for some viewers to watch a 12-minute video without any visual elements, as it is mostly text-based.
Potential Script Changes:
- To make the ad more accessible to a wider audience, some of the insider references could be removed or explained further.
- Adding visuals or b-roll footage could help break up the text and make the ad more visually engaging.
- The ad could be condensed to a shorter runtime to keep viewers' attention and make it more shareable on social media platforms.
- Including testimonials or stats from other successful students could add credibility to the course.
Summary:
In conclusion, this video ad script has a strong premise and format that has been proven to be successful. However, some minor changes could be made to make it even more compelling and accessible to a wider audience. The use of popular references and a strong call to action are key elements that make this ad stand out.