Meta Ad By Elevate - Brain Training
Transcript
Video Transcript From The Ad
Three signs, your vocab is weak. You overuse words like literally. It's hard to describe your feelings.
You freeze up in conversations. I thought I had a really strong vocabulary until I downloaded Elevate and took the placement test. The 70% tile isn't bad, but it's not as high as I expected.
So I started playing Elevate's award-winning brain games just five minutes a day, and I'm already in the 85th percentile. I just got tired of being the person whose vocabulary sucks, so I downloaded the Elevate app and took the vocab test. I'm writing better, speaking more confidently, and casually dropping new words into conversations without even realizing it.
Start playing the games, and before you know it, you too will be impressing people with your stellar vocabulary.
AI Analysis
Breaking down pros and cons
#1 Best Thing:
The ad starts off by capturing the audience's attention with a relatable problem – overusing common words and feeling insecure about one's vocabulary.
Pros:
1. Engaging and relatable content: The ad uses a common problem that many people can relate to, making it more likely to resonate with the audience.
2. Clear solution: The ad presents a clear solution to the problem – playing brain games on the Elevate app for just five minutes a day.
3. Social proof: By mentioning that the app is award-winning and sharing a personal experience, the ad builds credibility and trust in the solution.
Cons:
1. Lack of specific details: While the ad mentions certain words and phrases, it doesn't provide specific examples or demonstrate how the app can help improve vocabulary. This may leave the audience wondering how exactly the app can help.
2. Repetitive language: The ad uses the word "vocabulary" multiple times, which may sound repetitive and could have been rephrased to keep the audience engaged.
Script Changes:
1. Include specific examples: Instead of just mentioning the problem of overusing common words, the ad can give specific examples of words or phrases that the audience may be struggling with. For example, "Do you find yourself using the word 'literally' in every other sentence?"
2. Show the app in action: Instead of just talking about the app, the ad can visually show how the Elevate app helps improve vocabulary through gameplay or by showing before and after results.
3. Use more varied language: To avoid repetitive language, the ad can use synonyms or rephrase sentences to keep the language fresh and engaging. For example, "You may be stuck in a vocabulary rut if you frequently use words like 'literally' and struggle to articulate your thoughts."