Meta Ad By ZOE | Nutrition

Ad Details

Meta Ad by ZOE | Nutrition

Saved: Feb 21, 2024

Instagram Post

Likes

1509

Views

621K

Ad Spend Estimate

$8,079.11

Body Copy:

Access the world’s most cutting-edge science in your pocket. With ZOE, you can: 🥗 Understand how food impacts your unique biology 🙎 Improve your health, energy & mood with personalised food advice 💉 Test your gut microbiome, blood fat & blood sugar* *If you opt into our study; the world’s largest in-depth nutrition study

Transcript

Video Transcript From The Ad

Trying the Blue Zoe cookies for the first time. Hmm, not as bad as I thought. By the looks of it, you might think it's sweet, but it's actually not sweet.

It's a bit. . .

Grainy. The Zoe Test cookies are a blend of ingredients specifically chosen to help you understand your body's responses to different foods through personalized testing. So they're not exactly created for taste, but they unlock amazing insights about your body.

If you're up for the Zoe Cookie Challenge and want to find out more about your body so that you can make better choices to improve your health, take the free quiz today.

AI Analysis

Breaking down pros and cons

#1 Best thing:

The script effectively introduces the product (Blue Zoe cookies) and its purpose (personalized testing for better health) in a relatable and conversational manner.

Pros:

1. Straightforward and concise introduction of the product and its purpose.

2. Uses relatable language to connect with the audience.

3. Mentions the product benefits (improved health) and potential results (unlocking insights) to create interest.

4. Includes visuals (cookie) to engage the audience and make the ad more appealing.

5. Ends with a call-to-action (take the quiz) to prompt the viewer to take action.

Cons:

1. The language can be improved to be more attention-grabbing and persuasive.

2. The script could benefit from more specificity and details about the product and its benefits.

3. The overall tone and style of the script could be more creative and unique to stand out in a crowded market.

Potential script improvements:

1. Use power words and emotionally-charged language to create a sense of urgency and desire for the product.

2. Include more specific details and examples of how the product has helped others to build trust and credibility.

3. Experiment with different tones and styles (humorous, informative, etc.) to find one that resonates with the target audience.

4. Use storytelling techniques to make the ad more engaging and memorable.